Getresponse Review 2022: Is it really worth it?

Our Verdict on GetResponse: GetResponse is a all-in-one marketing automation software/Email marketing software that will help you to automate your online business by it's predesigned templates and let you build your email list.

It comes with 3 pricing plans that starts from $15/month. The pricing of these plans depends on the list size and addition features you'll get in each plan.

GetResponse is a good tool for beginners as it have a easy and user-friendly interface. It is a very useful tool for affiliate marketers who want to build a landing page and setup an automation, and bloggers who want to collect the information of there readers and send newsletter.

You can start by setting up a FREE account on GetResponse which will allow up to 500 subscribers and unlimited email. Click here to get started



Disclaimer: We are affiliates for GetResponse, the company we promote in this Review. This means we receive a little commission, if you sign up through our affiliate link. No Additional Cost to you 😉


GetResponse Review 2022 — An Honest Opinion

Product Name

Use for

All-in-one marketing automation platform, Email marketing tool

Recommended for

Bloggers, Affiliates, Online Marketer, Website owners

Pricing

Starting from $15/month

Discount

Up to 30% Discount on yearly subscription Claim this offer

Free plan

Available

Rating

4.6/5

We’re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other.

However, one of the names that get floated around when talking about email marketing software is GetResponse.

It’s one of those tools that has been around since forever but continues to deliver the goods year in and out.

In this GetResponse review, we’ll try to break down the tool into its features and discuss its main strengths and weaknesses.

In the end, you should be able to determine if GetResponse is powerful enough to use for your business.

Below are its main features and how each of them works in unison to help make an impact with your business.


What is GetResponse?

GetResponse is a cloud-based, easy-to-use tool for sending messages to your list, collecting response data and managing the sales process.

The platform is delivered via an online dashboard. Users can set up campaigns from anywhere using GetResponse's browser-based interface, or they can send newsletters, offer notifications and collaborate with colleagues using another browser-based UI.

GetResponse uses a unique software-as-a-service model, which means that all the software and servers are hosted in the company's data center, allowing for faster load times and a hassle-free website.

GetResponse is an email marketing app that will allow you to:

  • Create a mailing list and capture data into it.
  • Send e-newsletters to the subscribers on the list.
  • Automate your email marketing using 'Autoresponder'
  • View and analyze statistics related to your email campaigns – open rate, click through, forwards etc.

In recent years however the platform has changed there emphasis considerably — the platform now aims to be 'all-in-one' marketing automation platform, rather than traditional email marketing tool.

In additional, Now GetResponse offers features like website builder, conversion funnel, Marketing automation, live chat, landing page and webinars 

Here is what many experts have to say about GetResponse:

GetResponse helps me run my business. I've been with them for a long time and I'm not going anywhere. I love GetResponse's tracking, stats and features.

Nick Nilsson

BetterU, Inc.

GetResponse helps my business to connect with its audience in a clear and concise way. It’s easy and straightforward and if I get stuck, I can reach out.

Nicola Lucie

The Feminine Principle

GetResponse gives me the ability to follow up with fresh leads and keep them engaged with my brand.

Robert Waver

Infusion Marketing

GetResponse provides the best automation and landing pages, which helps me focus more on our business rather than spending time on designing webpages.

Dibyajyoti Saikia

Hiedenberg Inc


GetResponse Pricing

GetResponse provides many of the features than other email marketing tools at a lower price.

There are four pricing plans: 

  • GetResponse Free-Forever — this is $0 and lets you use a cut-down version of GetResponse indefinitely, so long as your list remains under 500 records in size.
  • Basic — this starts at $15 per month and lets you send an unlimited number of emails to up to 1,000 subscribers
  • Plus — starting at $49 per month for up to 1,000 subscribers
  • Professional — starting at $99 per month for up to 1,000 subscribers

As you add more subscribers to your list, the costs increase. At the top end of the scale, you can expect to pay $450, $499 or $580 per month to use GetResponse with a list containing 100,000 subscribers on the ‘Basic,’ ‘Plus’ and ‘Professional’ plans respectively.

GetResponse pricing

With regard to the ‘Max’ plan, exact pricing depends on requirements and list size — if you’re interested in it, you’ll need to contact GetResponse to schedule a demo, discuss your needs and negotiate pricing.

Decent discounts are available if you pay upfront for 1 or 2 years of service —18% and 30% respectively.

But, how does GetResponse's pricing is compares to its competitors?

So long as you are happy to use one of the entry-level ‘Basic’ plans, the pay-per-month GetResponse plans, are on the whole, cheaper than those provided by many of its key competitors — particularly if you have a large number of email addresses on your database.

GetResponse’s starting price is competitive — you can host a database containing up to 1,000 email addresses for $15 a month with GetResponse, compared to $29 per month on AWeber or Campaign Monitor. The pricing for Mailchimp’s broadly comparable ‘Standard’ plan is $51.99 per month when used with 1,000 contacts.

As you go up the pricing ladder, GetResponse generally continues to come in cheaper than all these products.

So the bottom line is that GetResponse stacks up well against competitors in the pricing department.

But what about features?


GetResponse Key Features 

By comparison with other email marketing tools, GetResponse comes with an unusually large feature set — even on its entry-level plan.

The platform provides all the key stuff you’d expect from an email marketing platform — list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding its feature set to the point where it has morphed into an all-in-one marketing and e-commerce solution.

The question is whether all this makes the product a jack of all trades and master of none.

Let’s drill down into its features to find out.

Email Marketing 

Designing your first email is smooth with GetResponse. They’ve thought about the user experience. I was able to set up my first email within 10 minutes and it felt really intuitive.

Design your first email with GetResponse

Once you create a free account, you can directly start designing your actual email. Click on ‘Design message’, and you’re greeted by over 120+ email templates. Nice!

GetResponse has 7 categories of email templates. For example, you can ‘educate, promote, welcome’ your customers. Say you like an email template, press “save” and it shows up in ‘My templates’ tab to reuse later.

After you pick a template, you start customizing your email in the email builder.

Layout determines the structure and appearance of your email. You can choose how many columns you want, basic colors, etc. The main editing is done with drag-and-drop blocks.

You can add:

  • Images, Text and Buttons
  • Video
  • Whitespace and margins
  • Social sharing links and
  • Custom HTML

I like the fact that you can save blocks and sections in the email editor. For headers, footers, and some text/image combos, I always use the same elements. So I can save time by re-using them in my next email.

It is easy to add videos and images. Drag and drop your image or browse GetResponse's free stock images (!) collection.

The video will be embedded in the email when you enter the Youtube link.

The fun doesn't end here. You can add products from your online store into your email under the eCommerce tab. As long as you link with your ecommerce platform like Shopify, the products are available. Include a 'recommended products' section for an extra touch.

Setting up your email for success

On a single page, you create the whole email. Add subject lines, sender email address, and choose the right email list to send it to.

The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:

You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, but also works with a Google Analytics integration.

With eCommerce tracking you know which campaigns drive revenue and sales. And can justify your marketing costs.

Autoresponder

Autoresponders are e-newsletters that are sent to your subscribers at intervals of your choosing.

For example, you can set them up so that…

  • Immediately after somebody signs up to your contact list, they receive a welcome message from your business
  • A week later they receive a discount offer for some of your products or services
  • Three weeks later they receive an encouragement to follow you on social media.

And so on.

GetResponse’s autoresponder functionality is a key selling point — the product provides some of the most comprehensive autoresponder functionality available.

You can use GetResponse autoresponders to send either time-based or action-based messages — time-based options include cycles such as the example above, and action-based messages can be triggered by user actions or information, for example:

  • opens 
  • clicks
  • subscriptions to particular lists
  • changes in contact preferences
  • completed transactions / goals
  • birthdays
  • changes in user data

Marketing Automation

GetResponse provides a more sophisticated option for sequencing emails automatically.

This is called ‘Marketing Automation,’ and is only fully available on ‘Plus’ plans or higher.

The feature allows you to create automation workflows using a drag and drop editor — you basically set up an ‘automation flowchart’ that instructs GetResponse what to do if a user opens a particular offer, clicks on a certain link etc.

The functionality on offer here goes far beyond what’s traditionally been available from autoresponders, and allows you to create a user journey that can be customized to an enormous degree.

For a quick visual overview of how all this works, you can take a look at GetResponse’s video walkthrough of its marketing automation features, below.


Conversion Funnel

Another new feature recently introduced by GetResponse is ‘conversion funnels’ — and this represents quite a departure for the product.

This is because — to a degree — it turns GetResponse from being an email marketing platform into something that you can use to run an entire ecommerce business.

The idea behind this feature is that you can do the following things without ever leaving the GetResponse environment:

  • Create a product catalogue
  • Create and run Facebook ad campaigns
  • Create landing pages
  • Add subscribers to an autoresponder cycle
  • Drive users to sales pages (also created in GetResponse)
  • Take payment for products
  • Send abandoned cart emails if necessary

You can access the conversion funnel feature on all plans — but you should note that the version available on the ‘Basic’ plan only allows you to create one sales funnel, and doesn’t permit you to make use of the abandoned cart recovery feature (this automatically emails people who added an item to their cart only to not complete their purchase).

If you like, you can involve third party platforms with this feature — for example Shopify, BigCommerce and Etsy can all be integrated with GetResponse.

As things stand, this feature is probably best suited towards ‘solopreneurs’ or small businesses who want an all-in-one option for creating all the assets they need to produce a sales funnel.

Merchants with large product catalogues and extensive e-commerce requirements will still probably be better off using a dedicated ecommerce solution like BigCommerce or Shopify for the actual selling part of the mix, however.


Landing Page

When it comes to lead generation, GetResponse offers something very useful that many of its competitors don’t: a landing page creator.

Using landing pages is usually a core part of any online advertising campaign (Facebook, Google Ads etc.).

This is because online ads usually generate far more leads if, rather than simply directing people to an information-packed website, they point users to attractive ‘squeeze pages’ containing clear information and a clean, well-designed data capture form.

GetResponse lets you build sophisticated squeeze pages out of the box. Significantly, you can test the conversion rate of these pages against each other in real time — and choose the best performing one for your ad campaigns.

This can have a very positive effect on the number of leads you capture, and improve the reach of your email campaign.

Similar products often require you to make use of a third-party landing page creating tool to attain this sort of functionality, so the inclusion of the landing page feature is a really useful — and cost-saving — piece of functionality to have in your email marketing toolbox.

Crucially, GetResponse’s landing functionality is available on all plans — even the ‘GetResponse Free’ one. Given that leading landing page tools Unbounce and Instapage charge a minimum of $90 and $199 per month respectively, there are considerable savings to be made here.

The landing pages you create can be hooked up to a wide range of analytics tools and cookies, such as Google Analytics, Google Tag Manager, Kissmetrics and your Facebook pixel.

And there’s around 200 landing page templates to choose from — as with GetResponse’s email templates, these are professional and contemporary in appearance (particularly the more recently-introduced ones).

There are a couple of problems with the landing page creator that need to be flagged up, however.

First, the interface is not particularly intuitive — in fact, it’s pretty clunky.

Second, you’ll usually need to create separate versions of your landing pages for desktop and mobile.

In some ways, this is a good thing, as it lets you hide bits of your landing page that you don’t want mobile users to see. But doing so involves a rather fiddly process.

The landing pages could also load slightly quicker — Google’s Page Speed Insights tool indicates there’s room for improvement (the faster that pages load, the better they typically convert).

And finally, although you can use analytics cookies on your GetResponse landing page, for example via the Facebook pixel, you can’t do so in a GDPR-compliant way.

In order to meet the EU’s GDPR requirements on cookies (and some US states’ data protection laws too), you need to give users a clear mechanism to opt in or out of cookie use before those cookies are run. GetResponse doesn’t let you do this — the best you’ll get is the option to notify users that cookies are being run on a landing page.

So in essence, many GetResponse users — especially EU ones — will end up breaking the law if they add their Facebook pixel or Google Analytics tag to a GetResponse landing page. This is far from ideal and it’s a situation that GetResponse should urgently address.

So the landing page is in many ways a great feature — but it is let down a bit by the interface and particularly by the lack of a proper cookie consent banner.


Webinar

GetResponse recently introduced the ability to host webinars on the platform.

Given that webinars are can be both used as a lead-generation tactic and an important revenue-generating feature, the idea of having your email database and your webinar tool under the same roof is very appealing.

The pricing is also very competitive too by comparison to established webinar solutions.

For example, one of the leading webinar hosting services, Gotowebinar, charges $89 per month to host webinars with up to 100 participants. You can actually do the same — and a whole lot more — with GetResponse from $49 per month.

With regard to attendee limits, the GetResponse ‘Plus’ plan allows you to host a webinar with up to 100 participants; the ‘Professional’ plan’s cap is 300; and the ‘Max’ plan’s cap is 1,000.

If I’m honest, because I’ve found some aspects of the GetResponse interface — especially landing pages — a little bit clunky in the past, I wasn’t expecting that much from the webinars feature.

But I was pleasantly surprised: both the webinars interface and functionality are really excellent

The only downside really is that the file storage limits for your recorded webinars aren’t hugely generous — you get 3 hours storage on the ‘Plus’ plan, 6 on ‘Pro’ and up top 20 on the ‘Max’ plan.

So, if your business is very much focused around webinar content, you may need to use a separate storage solution to share them with attendees.

But overall, the webinar functionality provided is a very useful feature to have in your email marketing arsenal, and its inclusion as a feature gives GetResponse a significant edge over its key competitors. The fact that your email list is fully integrated with your webinar broadcasting tool is a serious plus point, and the quality of this feature is surprisingly high.


GetResponse Chat

In the spirit of trying to be an ‘all-in-one’ marketing solution, GetResponse has now added a ‘chat’ feature that adds live chat functionality to your website (either one you’ve created via GetResponse’s new website builder feature, or your own existing site). This feature is available on the ‘Plus’ plan or higher.

To enable GetResponse Chats, you add a snippet of code to your site which then displays a live chat option to your visitors.

This is a pretty nifty little feature, which used correctly can help you increase conversion and subscription rates.

However, as with all features like this there is a trade-off — adding more interactive tools like this to your site via scripts can have a negative impact on page loading times (which in turn can affect your site’s performance in search results).

But there are lots of contexts where this sort of functionality will come in very useful, so it’s definitely a nice addition to GetResponse’s feature set, and one that will bring real value to users.


Customer Support

Up until very recently GetResponse customer support was amongst the most comprehensive available for email marketing tools — the company offered phone support alongside live chat support, email support and various online tutorials and resources.

Sadly, the phone support has now been discontinued (unless you’re on the enterprise level “Max” plan). Instead you’ll have to use live chat (24/7) or email support.

On the plus side, I have had extremely good experiences with GetResponse’s chat service — I’ve never had to wait long to chat with an agent, and anyone I’ve dealt with has had a really robust technical knowledge of the platform.

And the email support provided by GetResponse is available in 8 languages, which is commendable. These are: English, Polish, German, French, Spanish, Italian, Russian and Portuguese.

(I’ve sometimes found the response time via email support to be a bit longer than I’d like, however.)


GetResponse Review Conclusion 

Overall, GetResponse represents one of the more cost-effective ways to host and communicate with an email database. It’s priced competitively in its marketplace, and is also one of the more interesting products of its kind, in that it provides email marketing, automation, landing pages, e-commerce, sales funnels, live chat and webinars all in one place.

It’s hard to think of any competing email marketing solution that offers this ‘all round’ proposition; this makes it a particularly good fit for new business owners without a budget to invest in multiple tools. Its ‘Free-forever’ plan is very generous too.

I’ve been particularly impressed by GetResponse webinar functionality — it’s feature packed, and amazingly good value for what it is.

Some improvements to GetResponse do need to be made however.

Probably the most important thing GetResponse need to look at is introducing a GDPR-compliant cookie consent mechanism for the landing pages.

The landing pages interface could do with an overhaul too — it could be more user friendly.

I’d also like to see more controls for GetResponse’s data capture forms introduced — you should have the option control how (or if) pop-ups appear on mobile devices.

I’ll sum up this GetResponse review with a rundown of the key pros and cons of using the product.


Pros of using GetResponse

  •  There’s a totally free version of the platform available, which can be used indefinitely.
  • So long as you are happy to use a ‘Basic’ plan, GetResponse
     is cheaper than many of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more, functionality as them.
  • The discounts you receive when paying upfront for one or two years of service are extremely generous — you’ll be hard pressed to find similar discounts from key competitors.
  • It gives you extremely sophisticated tools for marketing automation.
  • Its flexible approach to data segmentation makes list management really straightforward — it outshines many competing products on this front.
  • GetResponse’s webinar functionality is great, and represents a genuine USP — I haven’t come across this functionality on similar products.
  • The ‘Chats’ feature will prove to be a really useful addition to a lot of websites and used well can improve conversion rate significantly.
  • All GetResponse plans come with a useful (if slightly fiddly) landing page creator that facilitates A/B testing — something that could potentially save you a lot of money.
  • Custom DKIM is provided on all plans, even the free one.
  • Support is provided in a wide variety of languages.
  • With the notable exception of adequate cookie consent features on its landing pages, it’s pretty good at meeting GDPR requirements.
  • The ‘all-in-one’ approach will appeal to small business owners on a budget — it saves them having to invest in multiple tools.
  • No credit card details are asked for when you sign up for the 
    GetResponse trial.

Cons of using GetResponse

  •  The drag and drop interfaces for creating landing pages and forms are a bit fiddly — they need improvement
     from a user experience point of view.
  • Although you can use the Facebook pixel with GetResponse’s landing page feature, you can’t do so in a GDPR compliant way.

  • Improvements could be made to how GetResponse popup signup forms work — users should have the option to switch them on or off on mobile devices.

  • No phone support is provided (unless you’re on a “Max” plan).

  • Split testing functionality is limited to subject lines and content — it would be good if you could test using sender and send time as well.
  • The website builder needs considerable improvement to truly compete with more established solutions.
  • Although the webinar features are very useful, the recording limits aren’t terribly generous and you can only run paid-for webinars on the most expensive GetResponse plan.
On-Page SEO Checklist Graphics

Get This FREE Checklist Now

Get my personal step by step On-Page SEO Checklist to optimize every page on your website without messing things.

Leave a Comment


You're just one step away...

Step #1: Get on my VIP list and receive My Personal On-Page SEO Checklist for FREE

0 Shares
Share via
Copy link